Commerce Today
Ecommerce insights merchants can use today
Displaying items 1-10 of 24 in total of Commerce Today with the tag "e-commerce".
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Episode 150: Handling Complex E-Commerce Product Catalogs
November 18th, 2025 | 18 mins 20 secs
ai, brand consistency, data contracts, data governance, e-commerce, e-commerce operations, global catalogs, it and marketing alignment, multi-brand management, product attributes, product catalogs, product data, product findability, search optimization, user experience
n episode 150 of Commerce Today, Joshua Warren shifts away from AI to address the challenges of managing large, complex e-commerce product catalogs. Drawing on multiple case studies, he shares strategies for maintaining brand consistency, improving product findability, and strengthening data governance without rebuilding existing systems. Joshua highlights the value of a data contract–first approach, clean product data, optimized search, and better alignment between IT and marketing. Whether managing multiple brands, global catalogs, or extensive product attributes, this episode provides practical guidance to enhance e-commerce operations and user experience.
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Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget
November 11th, 2025 | 23 mins 56 secs
2026 trends, ai agents, ai readiness, ai tools, atlas browser, budget planning, commerce today, content optimization, customer engagement, data organization, digital transformation, e-commerce, e-commerce strategy, holiday season, joshua warren, online shopping, openai, product listings, site performance, usability
This week on Commerce Today, host Joshua Warren shares how e-commerce merchants can get ready for the AI era, whether they have a small or large budget. With the holiday season coming up and the release of OpenAI’s new Atlas browser changing online shopping, Joshua offers practical tips for improving data organization, product listings, and site performance. He also explains how to use AI tools to boost usability, enhance content, and increase customer engagement. Tune in to learn how to make your e-commerce site AI-ready for 2026 and beyond.
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Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping
November 4th, 2025 | 22 mins 39 secs
acp, adobe, agentic ai payment standards, ai browsers, ai payments, ai transactions, amex, ap2, authentication, b2b, b2c, commerce today, digital commerce, e-commerce, fraud prevention, google, mastercard, openai, paypal, stripe, tap, trusted agent protocol, visa
In episode 148 of Commerce Today, we dive into Agentic AI Payment Standards, the next big step following the rise of AI browsers. This episode explores how new standards are being developed to ensure secure, authenticated transactions in an era where AI, not humans, makes purchases. We break down the three major contenders shaping the future of AI payments: AP2 backed by Google, Adobe, PayPal, Amex, and MasterCard; ACP from OpenAI and Stripe; and TAP, Visa’s Trusted Agent Protocol. Tune in as we compare their features, ease of adoption, and potential impact on the world of e-commerce.
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Episode 147: AI Browsers (Comet, Dia, Atlas & More)
October 28th, 2025 | 34 mins 9 secs
ai browsers, artificial intelligence, atlas, automation, b2b, b2c, browser innovation, comet, commerce today, dia, digital transformation, e-commerce, future of commerce, online shopping, openai, perplexity, real-time purchase, technology trends, the browser company, user experience
This week’s episode of Commerce Today explores the groundbreaking rise of AI browsers and their transformative effects on e-commerce. Featuring platforms like OpenAI’s Atlas, Comet by Perplexity, and Dia by The Browser Company, the episode showcases live demos and real-time shopping tasks to reveal how these tools are reshaping online buying experiences. Listeners will gain insights into their impact across both B2C and B2B markets, along with actionable strategies to stay competitive in this rapidly changing digital landscape.
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Episode 138: Conquering Tech Debt: Lessons from The E-Commerce Growth Playbook
August 26th, 2025 | 10 mins 5 secs
codebase shortcuts, commerce today, deployment paradox, e-commerce, e-commerce growth, hidden costs, joshua warren, online business strategies, platform optimization, reducing tech debt, roi, site performance, sustainable growth, technical debt, the e-commerce growth playbook
In this episode of Commerce Today, Joshua Warren takes a deep dive into the often-overlooked issue of technical debt, sharing lessons from his new book, The E-Commerce Growth Playbook. Using a real-world example and a practical framework, he breaks down how tech debt can quietly drain resources, slow progress, and hurt ROI. Joshua highlights the hidden costs of shortcuts in your codebase, explores the “deployment paradox,” and offers quick wins along with long-term strategies for reducing technical debt. Packed with valuable insights, this episode provides e-commerce professionals with clear, actionable advice to improve site performance and drive sustainable growth.
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Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)
July 8th, 2025 | 22 mins 14 secs
ai tools, ai-driven commerce, ai-powered marketing, amazon-level personalization, business revenue, customer behavior, customer engagement, customer preferences, e-commerce, generative ai, marketing automation, mid-sized businesses, personalization, personalized shopping experience, product recommendations, small businesses
In this episode of Commerce Today, we explore how generative AI is revolutionizing personalization in e-commerce. From tailored marketing to smart product recommendations, AI is helping brands—especially small and mid-sized businesses—deliver Amazon-level experiences without massive investments. We break down why personalization matters, how AI can predict customer behavior even without logins, and the real impact on engagement and revenue. Get practical insights and real-world examples to help your business thrive in the age of AI-powered commerce.
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Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics
June 10th, 2025 | 17 mins 53 secs
business operations, business transformation, case studies, creatuity, data-driven, e-commerce, e-commerce strategy, entrepreneurial operating system, eos, joshua warren, leadership team, performance metrics, scorecard, team meetings, vanity metrics, vitality metrics
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores how e-commerce businesses can leverage the EOS (Entrepreneurial Operating System) scorecard to drive meaningful results. He explains why tracking vitality metrics—not vanity ones—matters most, and how a simple five-metric scorecard can boost performance. Joshua also breaks down EOS fundamentals, shares real-world examples, and provides practical tips for building better scorecards and more effective leadership team meetings. A must-listen for anyone looking to transform their e-commerce operations through data-driven leadership.
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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 20th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics
In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.
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Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 13th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, interest, kpis, metrics, purchase, retention
In this episode of Commerce Today, host Joshua Warren explores the dangers of being overly data-driven in e-commerce. He explains how focusing on too many metrics can create confusion and hinder effective decision-making. Instead, Joshua recommends identifying a "hero metric" for each stage of the customer journey, such as interest, engagement, evaluation, purchase, retention, and advocacy. He shares practical tips and key performance indicators (KPIs) to help businesses streamline their analytics and make more impactful decisions. Tune in for actionable insights that will help you grow your e-commerce business. For detailed instructions and formulas, reach out to Joshua on LinkedIn.
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Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins
April 22nd, 2025 | 14 mins 42 secs
analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management
In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.