Commerce Today

Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics

June 10th, 2025  |  17 mins 53 secs

business operations, business transformation, case studies, creatuity, data-driven, e-commerce, e-commerce strategy, entrepreneurial operating system, eos, joshua warren, leadership team, performance metrics, scorecard, team meetings, vanity metrics, vitality metrics

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores how e-commerce businesses can leverage the EOS (Entrepreneurial Operating System) scorecard to drive meaningful results. He explains why tracking vitality metrics—not vanity ones—matters most, and how a simple five-metric scorecard can boost performance. Joshua also breaks down EOS fundamentals, shares real-world examples, and provides practical tips for building better scorecards and more effective leadership team meetings. A must-listen for anyone looking to transform their e-commerce operations through data-driven leadership.

Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus

May 20th, 2025  |  21 mins 23 secs

advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics

In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.

Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus

May 13th, 2025  |  21 mins 23 secs

advocacy, analytics, business growth, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, interest, kpis, metrics, purchase, retention

In this episode of Commerce Today, host Joshua Warren explores the dangers of being overly data-driven in e-commerce. He explains how focusing on too many metrics can create confusion and hinder effective decision-making. Instead, Joshua recommends identifying a "hero metric" for each stage of the customer journey, such as interest, engagement, evaluation, purchase, retention, and advocacy. He shares practical tips and key performance indicators (KPIs) to help businesses streamline their analytics and make more impactful decisions. Tune in for actionable insights that will help you grow your e-commerce business. For detailed instructions and formulas, reach out to Joshua on LinkedIn.

Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins

April 22nd, 2025  |  14 mins 42 secs

analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management

In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.

Episode 116: Shopify vs. Adobe: The New SaaS Showdown

March 25th, 2025  |  14 mins 41 secs

adobe commerce, adobe commerce benefits, adobe commerce cloud service, adobe commerce features, adobe commerce optimizer, adobe innovations, adobe summit, agencies, cloud-based commerce, digital commerce, e-commerce, e-commerce ecosystem, e-commerce strategy, magento, magento future, merchants, online retail, saas, scalability, site performance, total cost of ownership

In this episode of Commerce Today, we break down the key announcements from Adobe Summit, with a focus on Adobe's new SaaS version of Adobe Commerce. We explore the launch details, features, and impact of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, discussing what they mean for merchants, agencies, and the broader e-commerce ecosystem.

Tune in as we analyze the pros and cons of these innovations, their potential to reduce total cost of ownership, improve site performance, and provide greater flexibility in the evolving e-commerce landscape. Don’t miss this deep dive into the future of Magento and Adobe Commerce!

Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL

February 11th, 2025  |  14 mins 18 secs

ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware

Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.

Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth

January 28th, 2025  |  12 mins 2 secs

business challenges, cio challenges, creatuity, e-commerce, joshua warren, linkedin updates, managing technical debt, meet magento florida, tech debt scoring framework, technical debt

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores technical debt—a $1.5 trillion challenge for U.S. businesses. He introduces Creatuity's Tech Debt Scoring Framework to help e-commerce businesses identify, assess, and prioritize technical debt effectively. Joshua also shares a preview of his upcoming Meet Magento Florida presentation, where he’ll delve deeper into managing technical debt. Follow Joshua on LinkedIn for live updates and event highlights.

Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough

January 21st, 2025  |  19 mins 42 secs

ai tools, b2b marketing, chatgpt, competitive research, content strategy, customer personas, e-commerce, e-commerce marketing, free chatgpt account, industrial pump company, live demo, marketing emails, marketing tips.

In this Commerce Today episode, Joshua Warren demonstrates how B2B marketers can use ChatGPT for tasks like competitive research, content strategy, customer personas, and email drafts. Posing as an industrial pump company employee, he offers practical tips and shows how a free ChatGPT account can transform e-commerce marketing efforts.

Episode 99: Product Information Management 201 - Open-Source Solutions & Future of PIM

November 26th, 2024  |  19 mins 21 secs

ai in pim, akeneo, cloud technology, e-commerce, e-commerce innovation, e-commerce leaders, ergonode, open-source pim, pim, pim adoption challenges, pim integration, pim optimization, pim solutions., pim strategy, pimcore, product information management

In this episode of Commerce Today, we explore the transformative future of Product Information Management (PIM) for e-commerce leaders. Learn how open-source solutions like Pimcore, Akeneo, and Ergonode are revolutionizing the industry, and get practical tips for tackling integration and adoption challenges. We also dive into the impact of AI and cloud technology in driving PIM innovation. Tune in to gain actionable insights and strategies to optimize your PIM approach and stay competitive in the evolving e-commerce landscape.

Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently

October 22nd, 2024  |  20 mins 19 secs

cdps, commercial cdp providers, customer acquisition costs, customer data platforms, customer insights, data-driven marketing, e-commerce, personalization, platform selection, retention

In this episode, we introduce Customer Data Platforms (CDPs) and examine how they help e-commerce businesses enhance personalization, lower customer acquisition costs, and boost retention. We also explore leading commercial CDP providers and offer insights on selecting the best platform for your business.