Commerce Today
Ecommerce insights merchants can use today
Displaying items 21-24 of 24 in total of Commerce Today with the tag "e-commerce".
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Episode 60: Live Streaming Unboxed: Navigating Stickiness and Sales in Digital Commerce
February 27th, 2024 | 20 mins 29 secs
e-commerce, engagement, live streaming, sales, stickiness, trust transfer
Explore the untapped potential of live streaming e-commerce in this eye-opening episode. Drawing from the recent study, "Socio-technical systems and trust transfer in live streaming e-commerce," we delve into why and how businesses new to live streaming should consider this dynamic channel in 2024. Learn about the science of stickiness, the critical role of trust, and the direct impact these factors have on purchase intentions. Whether you're looking to innovate your sales strategy or enhance customer engagement, discover practical insights and expert advice on integrating live streaming into your digital commerce playbook for the coming year.
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Episode 57: Beyond Products: Shaping a Culture of Success in E-commerce
February 6th, 2024 | 17 mins 31 secs
accountability, company culture, competency models, development centers, e-commerce, high performance, industry insights, mission alignment, resilience, skill enhancement, soft skills, team building
Tune in to this riveting episode of Commerce Today with Darin and HR expert Karolina Hajdukiewicz, as they explore the art of crafting a high-performing e-commerce team. Discover the core of a strong company culture, delve into the importance of a shared mission, essential soft skills, and strict accountability. Get pro tips on leveraging competency models and development centers for instant skill upgrades. Don't miss out on this guide to building a resilient team ready to conquer the dynamic e-commerce world!
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Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence
January 30th, 2024 | 16 mins 45 secs
agency, analytics, audience, brand loyalty, calls to action, changes, commerce, communication, competitors, conversion, ctas, customer feedback, dedicated person., documentation, e-commerce, feedback, goal-oriented layout, mobile device, mobile responsiveness, open communication, optimization, page speed, persona, project management, seo, site design, testing, timelines, tools, user interactions, ux, website excellence
In this engaging episode of Commerce Today, Darin introduces Andrea Sims, Account Manager, and they dive into the pivotal aspects of e-commerce excellence. They focus on refining UX/UI design for a seamless customer journey and highlight the importance of robust SEO strategies for enhanced site performance and visibility. Throughout the discussion, Darin and Andrea emphasize the transformative impact of these elements on driving user engagement and boosting conversion rates, offering a glimpse into the strategies that shape successful e-commerce platforms.
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Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce
December 19th, 2023 | 15 mins 12 secs
analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!