Commerce Today
Ecommerce insights merchants can use today
Displaying Episode 11 - 19 of 19 in total of Commerce Today with the tag “e-commerce”.
-
Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently
October 22nd, 2024 | 20 mins 19 secs
cdps, commercial cdp providers, customer acquisition costs, customer data platforms, customer insights, data-driven marketing, e-commerce, personalization, platform selection, retention
In this episode, we introduce Customer Data Platforms (CDPs) and examine how they help e-commerce businesses enhance personalization, lower customer acquisition costs, and boost retention. We also explore leading commercial CDP providers and offer insights on selecting the best platform for your business.
-
Episode 90: Mastering Remote Work in E-commerce: Tips for Managing Distributed Teams
September 25th, 2024 | 14 mins 43 secs
distributed teams, e-commerce, e-commerce landscape, emote work, employee management, employer branding, engagement, hr, productivity, remote employees, remote team strategies, team collaboration, team culture, workforce management
In this episode of Commerce Today, COO Darin Newbold is joined by Natalia Pitra, an expert in HR and employer branding within the e-commerce sector. Together, they explore the growing shift to remote work and its impact on distributed teams. They share valuable insights and practical tips for managing remote employees, ensuring productivity and engagement in the ever-evolving e-commerce landscape. Tune in to discover how to navigate the challenges of remote work while fostering a strong, cohesive team culture.
-
Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience
September 17th, 2024 | 16 mins 46 secs
brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks
In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.
-
Episode 84: Transforming Ecommerce - Amazon Insights and Strategies with Nick D. Nichols
August 13th, 2024 | 19 mins 41 secs
amazon, business insights, business magazine, commerce today, digital business growth, e-commerce, e-commerce expert, e-commerce strategies, joshua warren, market expansion, nick d. nichols, online retail, online selling, profits
In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned e-commerce expert with a decade of experience, including time at Amazon and with various merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses strategies for digital business growth. Whether you're a brand looking to expand market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals, as recognized by Business Magazine in 2023.
-
Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls
August 6th, 2024 | 19 mins 34 secs
actionable advice, b2b, b2c, business growth, competitive landscape, customer experience, customer service, deadly sins, e-commerce, mobile optimization, online business, real-world examples
In this episode of Commerce Today, we uncover the 7 deadly sins of e-commerce that could either make or break your online business. From ignoring mobile optimization to delivering poor customer service, we delve into each pitfall and offer practical solutions to keep your e-commerce platform thriving. Whether you're in B2B or B2C, these insights are vital for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive e-commerce landscape.
-
Episode 60: Live Streaming Unboxed: Navigating Stickiness and Sales in Digital Commerce
February 27th, 2024 | 20 mins 29 secs
e-commerce, engagement, live streaming, sales, stickiness, trust transfer
Explore the untapped potential of live streaming e-commerce in this eye-opening episode. Drawing from the recent study, "Socio-technical systems and trust transfer in live streaming e-commerce," we delve into why and how businesses new to live streaming should consider this dynamic channel in 2024. Learn about the science of stickiness, the critical role of trust, and the direct impact these factors have on purchase intentions. Whether you're looking to innovate your sales strategy or enhance customer engagement, discover practical insights and expert advice on integrating live streaming into your digital commerce playbook for the coming year.
-
Episode 57: Beyond Products: Shaping a Culture of Success in E-commerce
February 6th, 2024 | 17 mins 31 secs
accountability, company culture, competency models, development centers, e-commerce, high performance, industry insights, mission alignment, resilience, skill enhancement, soft skills, team building
Tune in to this riveting episode of Commerce Today with Darin and HR expert Karolina Hajdukiewicz, as they explore the art of crafting a high-performing e-commerce team. Discover the core of a strong company culture, delve into the importance of a shared mission, essential soft skills, and strict accountability. Get pro tips on leveraging competency models and development centers for instant skill upgrades. Don't miss out on this guide to building a resilient team ready to conquer the dynamic e-commerce world!
-
Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence
January 30th, 2024 | 16 mins 45 secs
agency, analytics, audience, brand loyalty, calls to action, changes, commerce, communication, competitors, conversion, ctas, customer feedback, dedicated person., documentation, e-commerce, feedback, goal-oriented layout, mobile device, mobile responsiveness, open communication, optimization, page speed, persona, project management, seo, site design, testing, timelines, tools, user interactions, ux, website excellence
In this engaging episode of Commerce Today, Darin introduces Andrea Sims, Account Manager, and they dive into the pivotal aspects of e-commerce excellence. They focus on refining UX/UI design for a seamless customer journey and highlight the importance of robust SEO strategies for enhanced site performance and visibility. Throughout the discussion, Darin and Andrea emphasize the transformative impact of these elements on driving user engagement and boosting conversion rates, offering a glimpse into the strategies that shape successful e-commerce platforms.
-
Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce
December 19th, 2023 | 15 mins 12 secs
analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!