Commerce Today

Episode 116: Shopify vs. Adobe: The New SaaS Showdown

March 25th, 2025  |  14 mins 41 secs

adobe commerce, adobe commerce benefits, adobe commerce cloud service, adobe commerce features, adobe commerce optimizer, adobe innovations, adobe summit, agencies, cloud-based commerce, digital commerce, e-commerce, e-commerce ecosystem, e-commerce strategy, magento, magento future, merchants, online retail, saas, scalability, site performance, total cost of ownership

In this episode of Commerce Today, we break down the key announcements from Adobe Summit, with a focus on Adobe's new SaaS version of Adobe Commerce. We explore the launch details, features, and impact of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, discussing what they mean for merchants, agencies, and the broader e-commerce ecosystem.

Tune in as we analyze the pros and cons of these innovations, their potential to reduce total cost of ownership, improve site performance, and provide greater flexibility in the evolving e-commerce landscape. Don’t miss this deep dive into the future of Magento and Adobe Commerce!

Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL

February 11th, 2025  |  14 mins 18 secs

ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware

Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.

Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth

January 28th, 2025  |  12 mins 2 secs

business challenges, cio challenges, creatuity, e-commerce, joshua warren, linkedin updates, managing technical debt, meet magento florida, tech debt scoring framework, technical debt

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores technical debt—a $1.5 trillion challenge for U.S. businesses. He introduces Creatuity's Tech Debt Scoring Framework to help e-commerce businesses identify, assess, and prioritize technical debt effectively. Joshua also shares a preview of his upcoming Meet Magento Florida presentation, where he’ll delve deeper into managing technical debt. Follow Joshua on LinkedIn for live updates and event highlights.

Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough

January 21st, 2025  |  19 mins 42 secs

ai tools, b2b marketing, chatgpt, competitive research, content strategy, customer personas, e-commerce, e-commerce marketing, free chatgpt account, industrial pump company, live demo, marketing emails, marketing tips.

In this Commerce Today episode, Joshua Warren demonstrates how B2B marketers can use ChatGPT for tasks like competitive research, content strategy, customer personas, and email drafts. Posing as an industrial pump company employee, he offers practical tips and shows how a free ChatGPT account can transform e-commerce marketing efforts.

Episode 99: Product Information Management 201 - Open-Source Solutions & Future of PIM

November 26th, 2024  |  19 mins 21 secs

ai in pim, akeneo, cloud technology, e-commerce, e-commerce innovation, e-commerce leaders, ergonode, open-source pim, pim, pim adoption challenges, pim integration, pim optimization, pim solutions., pim strategy, pimcore, product information management

In this episode of Commerce Today, we explore the transformative future of Product Information Management (PIM) for e-commerce leaders. Learn how open-source solutions like Pimcore, Akeneo, and Ergonode are revolutionizing the industry, and get practical tips for tackling integration and adoption challenges. We also dive into the impact of AI and cloud technology in driving PIM innovation. Tune in to gain actionable insights and strategies to optimize your PIM approach and stay competitive in the evolving e-commerce landscape.

Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently

October 22nd, 2024  |  20 mins 19 secs

cdps, commercial cdp providers, customer acquisition costs, customer data platforms, customer insights, data-driven marketing, e-commerce, personalization, platform selection, retention

In this episode, we introduce Customer Data Platforms (CDPs) and examine how they help e-commerce businesses enhance personalization, lower customer acquisition costs, and boost retention. We also explore leading commercial CDP providers and offer insights on selecting the best platform for your business.

Episode 90: Mastering Remote Work in E-commerce: Tips for Managing Distributed Teams

September 25th, 2024  |  14 mins 43 secs

distributed teams, e-commerce, e-commerce landscape, emote work, employee management, employer branding, engagement, hr, productivity, remote employees, remote team strategies, team collaboration, team culture, workforce management

In this episode of Commerce Today, COO Darin Newbold is joined by Natalia Pitra, an expert in HR and employer branding within the e-commerce sector. Together, they explore the growing shift to remote work and its impact on distributed teams. They share valuable insights and practical tips for managing remote employees, ensuring productivity and engagement in the ever-evolving e-commerce landscape. Tune in to discover how to navigate the challenges of remote work while fostering a strong, cohesive team culture.

Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience

September 17th, 2024  |  16 mins 46 secs

brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks

In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.

Episode 84: Transforming Ecommerce - Amazon Insights and Strategies with Nick D. Nichols

August 13th, 2024  |  19 mins 41 secs

amazon, business insights, business magazine, commerce today, digital business growth, e-commerce, e-commerce expert, e-commerce strategies, joshua warren, market expansion, nick d. nichols, online retail, online selling, profits

In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned e-commerce expert with a decade of experience, including time at Amazon and with various merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses strategies for digital business growth. Whether you're a brand looking to expand market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals, as recognized by Business Magazine in 2023.

Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls

August 6th, 2024  |  19 mins 34 secs

actionable advice, b2b, b2c, business growth, competitive landscape, customer experience, customer service, deadly sins, e-commerce, mobile optimization, online business, real-world examples

In this episode of Commerce Today, we uncover the 7 deadly sins of e-commerce that could either make or break your online business. From ignoring mobile optimization to delivering poor customer service, we delve into each pitfall and offer practical solutions to keep your e-commerce platform thriving. Whether you're in B2B or B2C, these insights are vital for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive e-commerce landscape.